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About the Author

Bunny (née Beatrice) Ellerin has spent the last 17 years helping to build companies across the healthcare landscape. She has worked in multiple health sectors including medtech, pharma, physician services, health technology, and online media. Today Bunny runs her own company, Ellerin Health Media, to help companies shape their digital, social and mobile strategies to truly improve consumer and professional health experiences.

Previously Bunny was a Managing Director at InterbrandHealth, a leading global brand consultancy (part of Omnicom) where she led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena. Prior to joining Interbrand, Bunny worked with a number of venture-back healthcare companies. She was Executive Vice President of Clinsights, a data collection company acquired by PPD, Inc. (NASDAQ: PPDI) in 2003. While at Clinsights, Bunny helped create several physician education websites including TCTMD, the first online community for interventional cardiologists. This is where she first witnessed the power of the Internet in influencing behavior. Earlier in her healthcare career, Bunny spent five years in the physician practice management (PPM) industry at Vivra and Advanced Health Management.

Bunny has created successful professional networks before. In 1999 she founded and led Harvard Business School Health Industry Alumni Association, the first group of its kind at HBS. The group brings together HBS alumni involved in all sectors of the healthcare industry for professional development and networking. Bunny launched the organization in 1999 and built it into a major HBS alumni force with more than 650 active members, an industry-shaping annual conference, robust website and special events and programs throughout the year. She served as its President and Chairman for many years.

Bunny received a BA in Political Science from Columbia University and an MBA from Harvard Business School.
Email Bunny at bunny@ellerinhealthmedia.com.

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